Gun Dog Comics (1988-2001)

There are some paradigms for store-based retail that DO NOT apply to the web. If you do the web work yourself - other than time - there are significant differences in costs between retail stores and web stores. If my retail customers want to buy from me over the web, that’s fine, but I can’t have the same prices in both environments based upon two different cost structures.

The cost for Steve Milo for getting a catalog into your customers hands is much more significant than the cost of getting them to go to mania.com, and then to click through to his webstore. That’s why he’s doing 20% off on the website. A year ago I heard he was doing $50K a month with 80,000 visitors and now he’s got 500,000 visitors. Mile High’s webstore sales are  increasing 15-20% each month. A lot of those sales are coming from international customers, but some are coming from from our customers as well.

*** I like the layout and tone of your site.  Think about adding some cover illustrations to your back issue page. Also look at getting a secure server for credit cards. I would advise against sending credit card #’s through unencrypted e-mail.

I’m trying to decide whether to do a site for Gun Dog Comics. My general manager wants one, but I think that to do it right would be too time intensive. There are already so many information rich content sites that I’ve decided to focus on sales with bigbluecomics.com . Allen tends to win these arguments, so we’ll probably get one sooner than not.

Rob